Craft Beer Market Research

Closed
Alley Kat Brewing Company
Edmonton, Alberta, Canada
SH
Front of House Supervisor
3
Preferred learners
  • Edmonton, Alberta, Canada
  • Academic experience
Categories
Market research
Skills
market intelligence
Project scope
What is the main goal for this project?

Alley Kat would like to obtain market intelligence in the craft beer industry. Information on competitors, consumers, trends, etc.

About the company

Alley Kat Brewing is Edmonton’s original craft brewery (and the fourth in Alberta), brewing with unmatched quality, flavour, and innovation since 1995.
We brew the way beer was meant to be brewed, using four main ingredients – water, malt, hops, and yeast – to produce exceptional, flavourful, high-quality craft beer! We are and have always been locally owned and believe in supporting other local producers of high-quality products.

Our six main brews are available year-round: Aprikat Apricot Ale, Scona Gold Kölsch, Fish Bone New England IPA, Main Squeeze Grapefruit Ale, Full Moon Pale Ale, and Buena Vista Brown Ale. We also brew seasonal beers and two rotating series: Back Alley Brews & Dragon Double IPA Series.