Social Media Campaign on TikTok for Cosmetic Startup

Closed
Main contact
artkg
Colorado Springs, Colorado, United States
James Garofalo
Cofounder
(1)
3
Portals
(1)
Project
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing analytics Marketing strategy Market research Social media marketing
Skills
target audience communication marketing research strategic planning marketing social media campaigns tiktok digital marketing social media
Details

Build and implement social media and digital marketing campaign for ART.kg, a startup company based in Colorado Springs, CO., that directly results in the increase of online followers and consumer engagement.

Provide marketing research & assist in execution of a strategic planning to educate our target audience. Create and distribute branded written and image/video-based marketing content and provide additional promotional support within all marketing efforts.

Deliverables
  • Develop creative content for social media campaigns & channels
  • Identify and recreate current social media trends
  • Serve as a brand ambassador
  • Participate in the filming, participation, and posting of video content
  • Maintain communication and engagement with social media visitors
  • Identify media channels/outlets to build brand awareness
  • Help create virtual content (i.e., videos, emails, brochures, etc.)
Mentorship

Students will work closely with founders/owners to cocreate one or more marketing campaigns. Company will ensure consistent availability to provide information, answer questions, authorize content, and give feedback related to the scope of the project. This will include weekly meetings and communication for clarity and collaboration on the students' tasks and deliverables.

About the company

Company
Colorado Springs, Colorado, United States
Cosmetics & beauty

ART.kg is a unique and innovative clean beauty cosmetic startup founded in Colorado Springs by a husband/wife team. Kelsey is a hairstylist and James, a former therapist. ART.kg's mission is to empower their customers with the tools they need to feel confident and exercise radical self-acceptance, while empowering hair stylists across the globe with the tools and products they need to enhance and enrich their work as artists. ART.kg's debut scalp set features a 2-in-1 shampoo + concentrated scalp serum, accompanied with a unique and innovative claylike conditioner, both infused with natural botanicals and topical probiotics.