Website Page and Digital Marketing Plan
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We run a Boutique Resource & Advisory Membership Network of high caliber people (entrepreneurs and C-suite executives).
We are looking to revamp our WordPress website to accurately reflect our vibrant community and mission. Students will have the opportunity to work on a few pages, ensuring that the design, content, and functionality align with our brand identity and values.
We also seek help with a Digital Marketing Strategy & Email campaign.
Once the website is updated, we need assistance in developing a comprehensive digital marketing strategy and email campaign that leverages our proprietary CRM with over 100K contacts. This campaign will be instrumental in driving traffic to our site, attracting potential new members, and expanding our membership.
- What tasks will learners need to complete to achieve the project goal?
-
Website Development:
- Collaborate with my team to understand our brand identity, mission, and target audience.
- Review the current WordPress website and identify areas for improvement.
- Design and develop new website pages that accurately reflect the community and mission of the organization.
- Ensure the website's design is user-friendly, visually appealing, and mobile-responsive.
- Integrate relevant plugins, widgets, and features to enhance functionality.
- Optimize the website's SEO to improve visibility and search engine rankings.
- Test the website across different devices and browsers to ensure compatibility and functionality.
Digital Marketing Strategy and Email Campaign:
- Conduct market research to understand the target audience, competitors, and industry trends.
- Develop a comprehensive digital marketing strategy tailored to the organization's goals and objectives.
- Identify key performance indicators (KPIs) to measure the success of the digital marketing efforts.
- Create engaging and relevant content for the website, social media platforms, and email campaigns.
- Design and execute email marketing campaigns to promote the website and attract potential new members.
- Implement tracking mechanisms to monitor the performance of the email campaigns and adjust strategies accordingly.
- Analyze data and metrics to measure the effectiveness of the digital marketing initiatives and make data-driven decisions for optimization.
- What is the main goal for this project?
-
We run a Boutique Resource & Advisory Membership Network of high caliber people (entrepreneurs and C-suite executives).
We are looking to revamp our WordPress website to accurately reflect our vibrant community and mission. Students will have the opportunity to work on a few pages, ensuring that the design, content, and functionality align with our brand identity and values.
We also seek help with a Digital Marketing Strategy & Email campaign.
Once the website is updated, we need assistance in developing a comprehensive digital marketing strategy and email campaign that leverages our proprietary CRM with over 100K contacts. This campaign will be instrumental in driving traffic to our site, attracting potential new members, and expanding our membership.
- What tasks will learners need to complete to achieve the project goal?
-
Website Development:
- Collaborate with my team to understand our brand identity, mission, and target audience.
- Review the current WordPress website and identify areas for improvement.
- Design and develop new website pages that accurately reflect the community and mission of the organization.
- Ensure the website's design is user-friendly, visually appealing, and mobile-responsive.
- Integrate relevant plugins, widgets, and features to enhance functionality.
- Optimize the website's SEO to improve visibility and search engine rankings.
- Test the website across different devices and browsers to ensure compatibility and functionality.
Digital Marketing Strategy and Email Campaign:
- Conduct market research to understand the target audience, competitors, and industry trends.
- Develop a comprehensive digital marketing strategy tailored to the organization's goals and objectives.
- Identify key performance indicators (KPIs) to measure the success of the digital marketing efforts.
- Create engaging and relevant content for the website, social media platforms, and email campaigns.
- Design and execute email marketing campaigns to promote the website and attract potential new members.
- Implement tracking mechanisms to monitor the performance of the email campaigns and adjust strategies accordingly.
- Analyze data and metrics to measure the effectiveness of the digital marketing initiatives and make data-driven decisions for optimization.
About the company
- https://www.networkwise.com/
- 2 - 10 employees
- Business services, Education, Business & management, Events services, Individual & family services
Our parent company, NetWorkWise is an EdTech company that expedites outcomes for people in all facets of their lives (careers, sales, entrepreneurial endeavors) by teaching them how to professionally network.
This division of the company is called NetWorkWise+ which is a Boutique Resource & Advisory Membership Network that offers high-touch concierge support.
