PR and Communications Strategy - Level UP

Closed
KM
Digital Marketing Specialist
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Digital marketing Public relations Marketing strategy
Skills
slack (software) communication target audience press releases trello project scoping
Project scope
What is the main goal for this project?

We need the support and creative flair of 1-2 virtual interns or a team to help us develop a PR and Communications strategy for our 'tech-for-good' solution that helps businesses support local charities!

Project scope:

We need you to help us out: how do we share the great stuff we're doing with the world? (okay, maybe not the whole world, but Toronto for sure!). We need a PR strategy, including all collateral (press releases, user testimonials, case studies, and customer stories). This will include things like:

  • Building a target audience and contact list
  • Guest-blog and podcast pitching
  • Writing email pitch and press release templates
  • Prospecting potential influencer relationships

We will plan to communicate with our virtual intern(s) using these communication tools:

  • Company Slack, Trello and Email

Primary contact: Kelly Emery, Founder, Troop

About the company
  • https://hitroop.com
  • Technology, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical

Troop does social impact differently. 💛 Our #TechForGood tool brings together needs from local charities to help businesses create a CSR program with tangible impact. Every month, employees have the power to choose the causes their company supports. If you're looking for a way to bring your team together and to do some social good, Troop can get you started - fast.