PR and Communications Strategy - Level UP
Project scope
Categories
Communications Digital marketing Public relations Marketing strategySkills
slack (software) communication target audience press releases trello project scopingWe need the support and creative flair of 1-2 virtual interns or a team to help us develop a PR and Communications strategy for our 'tech-for-good' solution that helps businesses support local charities!
Project scope:
We need you to help us out: how do we share the great stuff we're doing with the world? (okay, maybe not the whole world, but Toronto for sure!). We need a PR strategy, including all collateral (press releases, user testimonials, case studies, and customer stories). This will include things like:
- Building a target audience and contact list
- Guest-blog and podcast pitching
- Writing email pitch and press release templates
- Prospecting potential influencer relationships
We will plan to communicate with our virtual intern(s) using these communication tools:
- Company Slack, Trello and Email
Primary contact: Kelly Emery, Founder, Troop
As a successful entrepreneur, with two exits under my belt, I can offer mentoring and career development support. Students will receive 5 hours of mentorship in this position, as a part of the Level UP program. You will primarily be working with Troop's Digital Marketing Specialist, who will be your direct supervisor. Check-ins with the Troop team are flexible based on the student's needs.
About the company
Troop does social impact differently. 💛 Our #TechForGood tool brings together needs from local charities to help businesses create a CSR program with tangible impact. Every month, employees have the power to choose the causes their company supports. If you're looking for a way to bring your team together and to do some social good, Troop can get you started - fast.