PR and Communications Strategy - Level UP

Closed
Digital Marketing Specialist
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Public relations Marketing strategy
Skills
slack (software) communication target audience press releases trello project scoping
Details

We need the support and creative flair of 1-2 virtual interns or a team to help us develop a PR and Communications strategy for our 'tech-for-good' solution that helps businesses support local charities!

Project scope:

We need you to help us out: how do we share the great stuff we're doing with the world? (okay, maybe not the whole world, but Toronto for sure!). We need a PR strategy, including all collateral (press releases, user testimonials, case studies, and customer stories). This will include things like:

  • Building a target audience and contact list
  • Guest-blog and podcast pitching
  • Writing email pitch and press release templates
  • Prospecting potential influencer relationships

We will plan to communicate with our virtual intern(s) using these communication tools:

  • Company Slack, Trello and Email

Primary contact: Kelly Emery, Founder, Troop

Deliverables
No deliverables exist for this project.
Mentorship

As a successful entrepreneur, with two exits under my belt, I can offer mentoring and career development support. Students will receive 5 hours of mentorship in this position, as a part of the Level UP program. You will primarily be working with Troop's Digital Marketing Specialist, who will be your direct supervisor. Check-ins with the Troop team are flexible based on the student's needs.

About the company

Company
Technology, Non-profit, philanthropic & civil society, Hospital, health, wellness & medical

Troop does social impact differently. 💛 Our #TechForGood tool brings together needs from local charities to help businesses create a CSR program with tangible impact. Every month, employees have the power to choose the causes their company supports. If you're looking for a way to bring your team together and to do some social good, Troop can get you started - fast.