Virtual Internship Opportunity: Marketing and Content Creation
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for 1-2 marketing students.
The primary focus for the student will be:
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Marketing Communications - create an integrated email marketing strategy, including templates, content suggestions, and campaign to drive newsletter signup.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Content Creation & Evaluation - development of promotional videos for different customer segments and platforms, development of SEO optimised content for the blog, development of social media images, copy and branding.
- Market Research - Conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for product.
Our goal at the end of this experience is:
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach and excite more customers, and effectively promote our brand through compelling, consistently branded content.
- Marketing Communications - For the student(s) to help us improve our brand's presence and capture market share prior to launch of our marketplace iteration of the product.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and usage/newsletter sign ups through search engines.
- Content Creation & Evaluation - For the student(s) to help us effectively communicate our brand's story, product and mission to a broad audience.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
What we're looking for in a student:
- Who is passionate about all types of storytelling/publishing.
- Has an interest in either: gaming, travel, podcasts, geocaching, publishing, or the media & entertainment industries.
- Is a self-starter and highly motivated as the internships are virtual (and you’ll be working on a product that spans the world),
- Who is open to experimentation,
- It is also helpful if you are not only an avid consumer of stories, but also a content creator in some capacity (you write, draw, compose, take excellent photos, make short films, etc).
We will plan to communicate with our virtual intern using these communication tools: Zoom, Microsoft Teams, Asana, email.
Student's primary contact: Emily Craven, CEO
- What is the main goal for this project?
-
Our organization is able to offer a virtual internship opportunity for 1-2 marketing students.
The primary focus for the student will be:
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
- Marketing Communications - create an integrated email marketing strategy, including templates, content suggestions, and campaign to drive newsletter signup.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Content Creation & Evaluation - development of promotional videos for different customer segments and platforms, development of SEO optimised content for the blog, development of social media images, copy and branding.
- Market Research - Conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; identify expansion opportunities; identify key messaging for product.
Our goal at the end of this experience is:
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach and excite more customers, and effectively promote our brand through compelling, consistently branded content.
- Marketing Communications - For the student(s) to help us improve our brand's presence and capture market share prior to launch of our marketplace iteration of the product.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and usage/newsletter sign ups through search engines.
- Content Creation & Evaluation - For the student(s) to help us effectively communicate our brand's story, product and mission to a broad audience.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
What we're looking for in a student:
- Who is passionate about all types of storytelling/publishing.
- Has an interest in either: gaming, travel, podcasts, geocaching, publishing, or the media & entertainment industries.
- Is a self-starter and highly motivated as the internships are virtual (and you’ll be working on a product that spans the world),
- Who is open to experimentation,
- It is also helpful if you are not only an avid consumer of stories, but also a content creator in some capacity (you write, draw, compose, take excellent photos, make short films, etc).
We will plan to communicate with our virtual intern using these communication tools: Zoom, Microsoft Teams, Asana, email.
Student's primary contact: Emily Craven, CEO
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://about.storycity.app
- Entertainment, Arts, Travel & tourism, Media & production, Publishing & printing
Story City, like Pokemon Go or Geocaching, but with stories, is the world’s first marketplace and GPS App for location-based stories, with each real-life choose your adventure, puzzle trail, or historical tale through city streets only accessible if you’re standing in the right location. Each story is created by local writers, artists, filmmakers, performers or tour guides who know their cities best. At Story City, we are of the firm belief that it is local stories and storytellers that are the change makers in our society. We want to redefine stories so they're something you're a part of, rather than something you're told, and to make cities places you interact with and explore, rather than just walk through. As a storyteller, whether you’re a writer, performer, musician or film-maker, you shouldn’t have to move away from the cities that you love, just to have a career.