Website UX/UI Analysis for Travel Company

Closed
Travel Your Backyard
Fullerton, California, United States
Marita Ross
Director of Business Development
(1)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Hospitality, tourism & culinary arts
Skills
user experience (ux) user interface (ui) usability
Project scope
What is the main goal for this project?

Number of students required to work in team: 2 teams of 3 students (flexible)

We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction.

We are particularly interested in the following areas:

  • The checkout process
  • The registration process
  • The site search feature

Resources

Any existing materials we can provide to ensure a complete understanding and smooth collaboration.

About the company

Travel Your Backyard is a daughter company of America 4 You, an inbound international tour operator, founded in 1995, strictly working with overseas tour operators to bring visitors to the US. In 2021 we added a domestic branch to the company, Travel Your Backyard, which sells packages self-drive tours and ranch vacations to the domestic end consumer.