Number of students required to work in team: 2 teams of 3 students (flexible)

We would like insights on how user-friendly our website is. We believe the best way to understand our website’s usability is through studying the User Experience and User Interface. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction.

We are particularly interested in the following areas:

• The checkout process
• The registration process
• The site search feature

Resources

Any existing materials we can provide to ensure a complete understanding and smooth collaboration.

Having been in the travel industry for 25+ years we can provide adequate virtual supervision to a student as well as mentorship when it comes to travel-related subjects. We will be available for guidance and training to gain in-depth knowledge of the needs of a travel company like ours. Lena Ross, the main contact for this project has a Masters in Sustainable Travel and is currently on the executive board of IITA (https://inboundtravel.org/)