Our company is a leading company providing training, coaching, consulting and advising to business professionals on high-performance science.

We are launching a new "community" style training and coaching program for Vice Presidents within Canada and the US.

We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

• Familiarizing themselves with our current marketing goals and strategies.
• Researching how clients perceive our services.
• Recommending new channels we should use for promotion.
• Identifying a lead generation strategy
• Recommending updates to our messaging that can better explain our value proposition.

By the end of the project, students should demonstrate:

• Familiarity with our marketing goals and strategies
• Understanding of customer perceptions of our brand
• Recommendations for new promotion channels
• Identification of a lead generation strategy
• Ways to stand out from our competition

Final deliverables should include

• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current marketing strategies and marketing plan
• Input on choices, problems or anything else the students might encounter.