Marketing Plan For New Service Line For Vice Presidents
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company is a leading company providing training, coaching, consulting and advising to business professionals on high-performance science.
We are launching a new "community" style training and coaching program for Vice Presidents within Canada and the US.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how clients perceive our services.
- Recommending new channels we should use for promotion.
- Identifying a lead generation strategy
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of a lead generation strategy
- Ways to stand out from our competition
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company is a leading company providing training, coaching, consulting and advising to business professionals on high-performance science.
We are launching a new "community" style training and coaching program for Vice Presidents within Canada and the US.
We want students to help us build a marketing plan to grow and engage our target market.
This will involve several different steps for the students, including:
- Familiarizing themselves with our current marketing goals and strategies.
- Researching how clients perceive our services.
- Recommending new channels we should use for promotion.
- Identifying a lead generation strategy
- Recommending updates to our messaging that can better explain our value proposition.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our marketing goals and strategies
- Understanding of customer perceptions of our brand
- Recommendations for new promotion channels
- Identification of a lead generation strategy
- Ways to stand out from our competition
Final deliverables should include
- A final report.
About the company
- https://theexeclab.com
- 2 - 10 employees
- Sales, Business services, Education, Marketing & advertising, Business & management
We are a boutique business consulting and coaching firm focused on helping small and medium enterprises with the following: Business Growth, Strategy, Marketing, Innovation, Leadership and high-performance.