Enhance Website Usability and Design: Redesign Quadromed’s website to improve user experience, accessibility, and visual appeal, aligning with the company’s brand identity.

Integrate Interdisciplinary Insights: Apply design thinking with considerations from psychology, biology, and sociology to create a user-centered design that fosters community and reflects Quadromed’s values.

Create Complementary Digital Content: Develop a series of blog posts or social media content that supports the new website design and enhances Quadromed's online presence.

Website Assessment and Redesign Proposal:

• Conduct an evaluation of the current Quadromed website.
• Identify areas for improvement in usability, design, and content.
• Develop a redesign proposal outlining key changes and the rationale behind them.

Wireframes and Prototypes:

• Create wireframes and prototypes for the redesigned website.
• Include design elements that reflect insights from psychology, biology, and sociology.

Digital Content Creation:

• Develop a series of blog posts or social media posts that align with the new website design.
• Ensure the content reflects Quadromed’s brand identity and engages the target audience.

Final Presentation and Report:

• Compile the redesigned website, wireframes, prototypes, and digital content into a final report.
• Present the final design and digital content to the Quadromed team, including explanations of design choices and their anticipated impact.

Students can receive support through regular check-ins with project mentors, access to design resources and tools, feedback on drafts and prototypes, and guidance on applying interdisciplinary insights. Additionally, workshops on web design, user experience, and digital content creation can be offered to enhance their skills and ensure project success.