The main goal of this project is to identify strategies, techniques and tactics to increase the number of visitors to the LocalStudent website and obtain a high-ranking placement in the results page of search engines. This will involve several different steps for the students, including:

- Analyzing the current website and identifying areas for improvement.

- Researching and understanding the algorithms used by search engines.

- Developing a comprehensive SEO strategy.

- Implementing the SEO strategy and tracking the results.

- Optimizing the website for better performance.

- Researching and implementing additional tactics to increase website traffic.

By the end of the project, students should demonstrate:

- Understanding of the algorithms used by search engines.

- Identification of areas for improvement in the LocalStudent website.

- Development of a comprehensive SEO strategy.

- Implementation of the SEO strategy and tracking of the results.

- Optimization of the website for better performance.

- Research and implementation of additional tactics to increase website traffic.

Final deliverables should include:

- All source code.

- A written report explaining the design process and outcomes.

Students will work closely with their project manager who will supervise them and be available to help and answer any questions they may have. This will also include bi-weekly progress meetings with the project manager where feedback will be provided, and adjustments to the students' strategies, tasks and duties can be made if necessary. Regular communication will be conducted via slack and WhatsApp.

Compensation: Payment by funder C$1,400.00