YouTube Strategy for Brazily Fitness Inc.

Closed
Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(187)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Digital marketing Marketing strategy
Skills
thumbnails writing editing search engine optimization
Project scope
What is the main goal for this project?

The main goal of this project is to generate a YouTube strategy for Brazily Fitness Inc. that will help them increase visibility for their brand and get more people interested in taking classes with them (either in person or online) or signing up to become instructors. This will involve several different steps for the students, including:


- Researching and analyzing the current YouTube landscape for Brazily Fitness Inc.


- Developing a comprehensive SEO strategy for the YouTube channel.


- Editing videos for the YouTube channel.


- Writing descriptions for the videos.


- Preparing thumbnails for the videos.


- Posting videos to the YouTube channel.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the current YouTube landscape for Brazily Fitness Inc.


- Comprehensive SEO strategy for the YouTube channel.


- Ability to edit videos for the YouTube channel.


- Ability to write descriptions for the videos.


- Ability to prepare thumbnails for the videos.


- Ability to post videos to the YouTube channel.


Supported causes
Good health and well-being
About the company

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).