Graphic Designer with a Passion for Package Design
Project scope
Categories
Graphic design Branding & style guides IllustrationSkills
design elements and principles packaging and labeling innovation new product development brand identityWe would like creative students to help us with creating retail packaging concepts for our new product the Capra Press, an innovative coffee maker.
The packaging will need to match our brand identity, however we hope that the student can bring their own creative flair to the project and some unique ideas.
We will ensure the student has a clear understanding of what are the needed elements to make the project a success.
If you are ready to tackle this challenge with us, then we'd love to hear from you. You can also learn more about us on our site www.capramade.com .
To accomplish this, we expect the student(s) will fulfill the below design elements:
· A box for the Capra Press that will be showcased in retail stores
· An information booklet on how to use the product and other important information
· A product hang card
· A safety sheet
Students will work closely with the marketing manager who is supervising and available for questions. There will be an initial kick-off meeting where the student/s will be introduced to the brand and go through the project requirements in detail.
This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Capra designs innovative coffee products used to simplify the entire coffeemaking experience, beauty and function are never compromised.
Capra is a product-based business. Its flagship product is the CAPRA PRESS, a non-electric coffee/tea maker that takes the guesswork out of brewing and the hassle out of cleaning. The CAPRA PRESS was designed by our company and resolves the main issues users have with the traditional French Press (burnt/bitter tasting coffee caused by over-brewing, and messy cleanups) while preserving the advantages. Learn more about our business on our website www.capramade.com.