Toronto Event Hub aims to enhance its digital marketing efforts to create awareness for upcoming events in late Fall 2024 and 2025 calendar year. The objective is to identify the target audiences and develop a comprehensive content plan that effectively engages this audience. The project will involve analyzing current market trends, insights our company has uncovered, understanding the demographics and preferences of past attendees & potential ones, and crafting a strategic content plan. The goal is to increase revenue via increased attendance / ticket sales and increased clients hiring for event planners/services, and engagement through targeted digital marketing strategies.

Key Tasks:

Conducting Market Research:

• Identify target audience demographics
• Analyze current market trends related to event attendance in preparation for late Fall 2024 and 2025 calendar year.
• Conduct competitive analysis to understand what strategies similar events/companies are using
• Consider key insights, learning, and data Toronto Event Hub has gathered over the years from attendees and events

Developing a Content Plan:

• Create a content plan tailored to the identified audience for both late Fall 2024 and 2025 events.
• Ensure the plan includes strategies for multiple media channels (especially for IG, Tiktok, Facebook, LinkedIn - but can include YouTube, Pinterest, etc)
• Develop a content calendar to schedule content in advance.
• Integrate SEO strategies to improve organic reach and visibility.
• Plan for multimedia content, including videos and infographics, to enhance engagement.

Analyzing Effectiveness:

• Create mock-up metrics to evaluate the potential effectiveness of the proposed strategies.
• Predict engagement outcomes based on hypothetical data.
• Use tools like Google Analytics and social media insights to track and analyze real-time data.

Final Project Deliverables:

Target Audience Analysis Report:

• Detailed analysis of the target audience for Fall 2024 and 2025 events.
• Insights into demographics and preferences.

Comprehensive Content Plan:

• Strategic content plan covering various digital platforms.
• Tailored content strategies for Fall 2024 and 2025 events.
• Content calendar and SEO strategy integration.

Mock-Up Analysis Report:

• Analysis of the potential effectiveness of the proposed strategies.
• Hypothetical metrics and engagement predictions.

Real-Time Data Analysis Plan:

• Plan for using analytics tools to track and measure campaign performance.
• Recommendations for adjusting strategies based on real-time data.

• meetings to discuss and mentor as needed
• access to lots of key data & insights
• access to tools and technology
• timely feedback on your work
• see your work in action and the results!