Social Media Content Creation for Toronto Concert Band

Closed
Toronto Concert Band
Toronto, Ontario, Canada
Barnaby Kerekes
Director
(30)
5
Preferred learners
  • Anywhere
  • Academic experience
Categories
Social media marketing
Skills
target audience social media content creation scheduling marketing brand identity artificial intelligence
Project scope
What is the main goal for this project?

The main goal for the project is to create 35 social media posts with hashtags and at least 2 photos (real and/or AI-generated) per candidate that align with the Toronto Concert Band's brand identity. Additionally, one candidate will be responsible for entering all posts into the Social Media syndicating tool (Publer). The individual themes for posting will be Winter Holiday Seasons, 'Scary' music (Hallowe'en), Women in Music (Modern & Historical), and Diversity & Inclusivity (musicians and impact). The project length will be between 2-3 weeks, in late July and August 2024.


What tasks will learners need to complete to achieve the project goal?


The tasks that learners need to complete to achieve the project goal include:


- 4 candidates creating 35 social media posts with hashtags and at least 2 photos (real and/or AI-generated) that align with the Toronto Concert Band's brand identity.


- Each candidate ensuring that the posts cover the individual theme they are assigned of one of: Winter Holiday Seasons, 'Scary' music (Hallowe'en), Women in Music (Modern & Historical), and Diversity & Inclusivity (musicians and impact).


- One candidate for entering all posts into the Social Media syndicating tool (Publer) for scheduling and publishing.


- Ensuring that the content reflects the mission of the Toronto Concert Band and resonates with the target audience.


- Collaborating with the Toronto Concert Band's marketing team to ensure the content meets the brand's standards and guidelines.

About the company

The Toronto Concert Band’s mission is to enrich the lives of local musicians through excellence in professional leadership, performance opportunities and carefully selected repertoire, fostering development of musicianship in a positive and supportive environment; and to enrich the lives of community members with music performance of high artistic quality, broad appeal, and educational value in an inspiring environment.