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Website Migration and E-commerce Integration Project for MVT+

Open
MVT+
MVT+
Montreal, Quebec, Canada
Dalonn Sydavong-Marois
Dalonn Sydavong-Marois
Employer
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Website development
Skills
affiliate marketing payment gateway blog posts marketing newsletters user experience (ux) wordpress shopify
Project scope
What is the main goal for this project?

The primary objective of this project is to seamlessly migrate MVT+'s existing website from WordPress to Shopify, ensuring the transition maintains all current functionalities while enhancing the platform's efficiency and user experience. Additionally, the project will focus on creating a robust e-commerce section tailored to sell therapeutic products, complete with advanced features such as an integrated customer relationship management (CRM) system, newsletter functionality, referral programs, affiliate marketing, and gift card options. This migration and expansion will equip MVT+ to effectively manage increased online traffic and sales, while providing an exemplary digital shopping experience for its customers.

What tasks will learners need to complete to achieve the project goal?

Website Analysis:

  • Conduct a comprehensive review of the current WordPress website to catalog all features, content, and functionalities. Document these features to ensure their accurate replication or enhancement during the migration process.

Migration Planning and Execution:

  • Develop a detailed migration plan that outlines the step-by-step process for transitioning from WordPress to Shopify. This should include timelines, responsible parties, and risk management strategies.
  • Execute the migration, ensuring that all features, including blog posts, product descriptions, customer databases, and user interfaces, are transferred seamlessly.

E-commerce Development:

  • Design and set up the e-commerce section of the Shopify website. This includes configuring product listings, integrating a payment gateway, and designing a user-friendly shopping interface that aligns with MVT+'s branding.

Integration of Shipping and CRM Systems:

  • Integrate a shipping solution (e.g., ClickShip) and a CRM system (e.g., Klaviyo) into the Shopify platform. Ensure these tools are properly configured to handle customer information and logistics seamlessly.

Marketing and Engagement Tools Setup:

  • Implement a Klaviyo-based newsletter system to engage customers with updates and promotions.
  • Set up a referral program that incentivizes existing customers to refer new clients.
  • Develop an affiliate marketing program to collaborate with influencers and integrate gift card functionality with Stripe to enhance sales strategies.

Testing and Quality Assurance:

  • Conduct extensive testing of the new Shopify site to ensure all functionalities work as intended across different devices and browsers.
  • Address any bugs or issues, and optimize the site’s performance based on feedback from test phases.

Final Deliverables:

  • Deliver a fully functional and integrated Shopify website.
  • Provide a robust e-commerce platform equipped with advanced marketing and engagement tools.
How will you support learners in completing the project?

Access to Resources:

  • Full access to the current WordPress website to understand the existing structure and content.
  • Developer access to the Shopify platform to facilitate the migration and development of new e-commerce functionalities.
  • Access to all necessary visuals, product images, and branding materials to maintain consistency in design and user experience.

Daily Mentorship:

  • Daily availability for Q&A sessions where students can raise questions and seek clarifications regarding the project tasks and expectations.
  • Regular check-ins to monitor progress, provide guidance, and ensure that project milestones are being met.

Technical Support:

  • Immediate assistance with any technical challenges that arise during the migration or development phases.


Supported causes
Good health and well-being
About the company

MVT+ is a multidisciplinary wellness clinic situated in the heart of Villeray, Montreal, celebrated for its specialized manual therapy services and holistic wellness approach rooted in evidence-based practice. Renowned for sports therapeutic massage, osteopathy, and physiotherapy, MVT+ isn't your typical clinic; it's a place where personality shines and community thrives. With deep ties to the street dance culture, MVT+ offers a unique experience that extends beyond pain management, empowering active young professionals aged 25 to 40 to optimize their physical health, mobility, and sports performance.

When clients step through the doors of MVT+, they enter a community where each session is more than just treatment—it's an enriching journey towards peak performance and wellness. As part of our commitment to holistic care, MVT+ is excited to expand our offerings to include the retail of therapeutic products like foam rollers and resistance bands, catering to at-home care and professional use. Moreover, we are initiating B2B services, furthering our engagement with the community and businesses alike. Looking towards the future, MVT+ envisions franchising opportunities that will share our unique approach to health and wellness with a wider audience, spreading the ethos of MVT+ and fostering a greater sense of community engagement across different regions.

In recognition of our innovative approach and commitment to excellence, MVT+ has been awarded the Emerging Business prize from the Réseau des Massothérapeutes Professionnels du Québec (RMPQ) and secured the 3rd place at the Canadian and International Championship in 2023. These accolades reflect our dedication to quality care and client satisfaction.