Maximizing Stakeholder Value Through Effective Sales and Equity Strategies

Closed
Grass Oceans Ammolite
Lethbridge, Alberta, Canada
Caitlin Furby
CEO
(13)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Digital marketing Marketing strategy Marketing analytics
Skills
sales strategy risk management planning business strategies revenue growth financial modeling sales
Project scope
What is the main goal for this project?

The main objective of this project is to create and execute a strategic business plan that establishes Dinosty Fossils as a market leader, driving revenue growth and maximizing stakeholder value through effective sales and equity strategies. This will involve several different steps for the students, including:


- Analyzing the current market and competitive landscape.


- Developing a comprehensive sales strategy that will maximize revenue growth.


- Researching and evaluating potential equity strategies.


- Developing a financial model to assess the impact of the proposed strategies.


- Developing a risk management plan to ensure the success of the strategies.


- Testing the strategies and making adjustments based on feedback.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the current market and competitive landscape.


- Comprehensive sales strategy that will maximize revenue growth.


- Evaluation of potential equity strategies.


- Financial model to assess the impact of the proposed strategies.


- Risk management plan to ensure the success of the strategies.


- Testing the strategies and making adjustments based on feedback.



Final deliverables should include:


- All source code.


- A written report explaining the design process and outcomes.


- A presentation summarizing the project.


About the company

Grass Oceans Ammolite is a harmonious blend of a geological museum, a gemstone emporium, and a restoration workshop all rolled into one, making it the ultimate haven for fossil enthusiasts, collectors, and anyone with a curious spirit.