Leo Charter Services is considering expanding its operations into new regions and launching new service divisions. To support this strategic initiative, the company requires a comprehensive market research project. The goal is to analyze the current market environment, identify potential growth opportunities, and assess competitive landscapes in targeted regions. This project will enable Leo Charter Services to make informed decisions about its expansion strategy. The team will focus on gathering data related to market trends, customer preferences, and potential barriers to entry. By applying classroom knowledge of market analysis and strategic planning, learners will provide valuable insights that align with the company's growth objectives.

- Conduct a SWOT analysis for potential new regions.

- Identify key competitors and analyze their market positioning.

- Evaluate customer demographics and preferences in targeted areas.

- Assess potential risks and barriers to entry in new markets.

The project deliverables will include a comprehensive market research report that outlines findings and strategic recommendations for Leo Charter Services. The report will cover:

- A detailed SWOT analysis for each potential region.

- A competitive analysis highlighting key players and market dynamics.

- Insights into customer demographics and preferences.

- Strategic recommendations for market entry and service launch.

This report will serve as a foundational document for Leo Charter Services' updated strategic plan, guiding their business expansion efforts.