Market Validation Study for Shemanko group
Preferred learners
- Alberta, Canada
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are looking to perform a market validation study to gain a better understanding of target market and to ensure we are positioning ourselves in the right segment and offering effective benefits.
To accomplish this, you could focus on providing:
- A complete research and analysis of our target market.
- Literature research about current clinical applications.
- Research of our competitor products.
- Customer surveys and interviews.
- The main features in a Minimum Viable Product.
We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables should take the form of a final report that includes:
- The results of target market analysis.
- The results of literature search about current clinical applications.
- The results of the search of our competition.
- Analysis of interview and survey results.
- List of features for a Minimum Viable Product.
- A 30-minute presentation.
- What is the main goal for this project?
-
We are looking to perform a market validation study to gain a better understanding of target market and to ensure we are positioning ourselves in the right segment and offering effective benefits.
To accomplish this, you could focus on providing:
- A complete research and analysis of our target market.
- Literature research about current clinical applications.
- Research of our competitor products.
- Customer surveys and interviews.
- The main features in a Minimum Viable Product.
We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables should take the form of a final report that includes:
- The results of target market analysis.
- The results of literature search about current clinical applications.
- The results of the search of our competition.
- Analysis of interview and survey results.
- List of features for a Minimum Viable Product.
- A 30-minute presentation.
- How will you support learners in completing the project?
-
- Students will connect directly with the employer and/or team for mentorship and supervision throughout the project.
- We will provide all available data and hold regular meetings.
- We will provide support for interviews and surveys.
About the company
- https://innovatecalgary.com/
- Technology, Any
Innovate Calgary is a full-service organization offering intellectual property management and business incubator services to researchers, entrepreneurs and businesses within the advanced technology sector. We support commercialization by providing: business and technical advice, workshops, assessments for commercial potential, access to sector resources and networking events, licensing and intellectual property protection, company creation/incubation programs, and office and lab space, including tenancy and business resources and facilities for technology companies. Innovate Calgary has evaluated over 1,600 discoveries, secured more than 600 patents and negotiated over 550 technology commercialization agreements in over 24 countries.