Competitor and Market Analysis of Consumer Appeals Project
Project scope
Categories
Market research Competitive analysis Product or service launch Sales strategySkills
marketing strategies target market market analysis new product development appeals research software as a service (saas)The goal of this project is to analyze the competitive landscape and consumer appeal of a new SaaS for our digital vision board product to be launched by ViB Digital. This will involve several different steps for the students, including:
- Researching the current market for digital vision board products and identifying potential competitors.
- Analyzing the consumer appeal of the product and determining the target market.
- Developing a marketing strategy to position the product in the market.
- Assessing the potential success of the product and making recommendations for improvement.
By the end of the project, students should demonstrate:
- Understanding of the competitive landscape for SaaS products.
- Understanding of consumer appeal and target market for the product.
- Development of a marketing strategy to position the product in the market.
- Assessment of the potential success of the product and recommendations for improvement.
Final deliverables should include:
- A written report summarizing the research and findings.
ViB Digital can sponsor a Google professional certificate of their choice for dedicated students who contribute to our business goals.
About the company
ViB Digital is pioneering the future of vision boarding with its innovative app, ViB. Focused on revolutionizing the way people visualize and achieve their goals, the ViB app offers users a personalized, digital platform to manifest their dreams. By leveraging technology, ViB Digital aims to provide an accessible and inspiring way for users to create vision boards that keep them motivated and focused on their aspirations.