Competitor and Market Analysis of Consumer Appeals Project

Closed
ViB Digital
Toronto, Ontario, Canada
ViB Digital
Employer
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative Market research Competitive analysis Product or service launch Sales strategy
Skills
marketing strategies target market market analysis new product development appeals research software as a service (saas)
Project scope
What is the main goal for this project?

The goal of this project is to analyze the competitive landscape and consumer appeal of a new SaaS for our digital vision board product to be launched by ViB Digital. This will involve several different steps for the students, including:


- Researching the current market for digital vision board products and identifying potential competitors.


- Analyzing the consumer appeal of the product and determining the target market.


- Developing a marketing strategy to position the product in the market.


- Assessing the potential success of the product and making recommendations for improvement.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:


- Understanding of the competitive landscape for SaaS products.


- Understanding of consumer appeal and target market for the product.


- Development of a marketing strategy to position the product in the market.


- Assessment of the potential success of the product and recommendations for improvement.



Final deliverables should include:


- A written report summarizing the research and findings.




How will you support learners in completing the project?

ViB Digital can sponsor a Google professional certificate of their choice for dedicated students who contribute to our business goals.

About the company

At ViB Digital, we envision a world where anyone can empower and transform their lives through conscious manifesting.

Our innovative Digital Vision Board is meant to provide not only the benefits of easily crafting personalized dream boards digitally in minutes, coupled with powerful features for an outstanding sensorial experience for users; but also, be the first in introducing bigger and more vivid images on large screens, promoting deeper connections and outstanding sensorial experiences for users, bringing them closer to achieving their goals.