The primary focus for the student will be: 

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for new and existing product or service; identify expansion opportunities; identify key messaging for new product or service.
• Public Relations - Develop and implement a PR strategy; create collateral, including media planning, user testimonials, case studies, and customer stories.
• Partnerships and Prospecting Strategy - Develop recommendations for further market penetration; assess current outreach process and implement targeted prospecting strategy; review our prospect messaging, make improvement recommendations, and create new outreach content.

Our goal at the end of this experience is: 

• Branding and Marketing Communications - For the student(s) to help us improve our client's brand presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our client's target market and ensure they are optimally positioned and their product and pricing aligns with their target sector/customer.
• Public Relations - For the student(s) to help us effectively communicate our client's story and mission to a broader audience.
• Partnerships and Prospecting Strategy - For the student(s) to help our clients to implement better prospecting that increases conversion rates and brand awareness.

Other duties the student may complete could include:

• Assist with marketing production. and virtual events as needed; measure and report on performance of these campaigns.
• Content development, including presentation and pitch decks, social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern using these communication tools: Video Conference, Phone, Email, Slack

Student's primary contact: Samantha, Partner & CEO