Blog post creation using existing content and strong CTAs

Closed
A Playful Purpose Learning for Littles Inc
Pembroke, Ontario, Canada
Mariah Scrivens
Mariah Scrivens She / Her
CEO
(25)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Copy writing
Skills
target market blog posts google docs wordpress
Project scope
What is the main goal for this project?

The goal of this project to repurpose existing content into blog posts optimized for search engines to attract more leads to our low ticket and free resources. The target market is high achieving female entrepreneurs and the content being used will come from a variety of sources provided by the company. The goal is to create 2 blog posts per month, cycling through our main calls to action. The posts will be short, readable, use conversational language as well as relevant memes and graphics.

What tasks will learners need to complete to achieve the project goal?

The student will:


  • Read through the provided materials (email content, instagram captions and free resources) to pull relevant blog post topics
  • Use strong CTAs at the end of the post to drive action
  • Adopt the friendly, conversational tone of the company
  • Initially, the student will write in a Google Doc. Once approved, the student will then put them into the website backend directly (WordPress site) and use the plug-in YoastSEO to ensure the content is optimized.
  • The student will include a maximum of one meme per blog entry and will select photos (stock and brand - provided) to accompany the post.
About the company

Business coaching that makes sense and serves high achieving female entrepreneurs. From done for you detailed action plans to high level support and mentorship, the mission is to never waste an entrepreneurs time or money. No matter the program, there will be an impact and the focus is simply: change your business, change your life.