The objective of this project is to support the development of a new branding guide for the Racialized Students In Healthcare website and social media posts. Our aim is to effectively communicate the work our organization does and increase engagement on social media; Facebook, Instagram and LinkedIn as well as increase traffic to our website.

We would like to collaborate with students interested in graphic design, branding and website development. The finalized version of this guide will be used to support the content that we post on social media particularly when we launch our health comic book next year.

Supporting the development of this branding guide includes:

• Conducting background research on branding and communication strategies other health organizations and business use
• Create social media content samples and wording for the branding toolkit
• Provide recommendations for changes to the Racialized Students In Healthcare website.

By the end of the project, students should submit a draft guide that demonstrates:

• Strong ability to discuss and develop branding strategies for the organization
• Strong research skills in branding, marketing and communication styles
• Recommended next steps for our organization

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Project objective, audience and goal
• Current industry standard approaches used in marketing and communications
• Project mentorship