Website Graphic Designer

Closed
Racialized Students In Healthcare
Toronto, Ontario, Canada
MA
Founder and Executive Director
(25)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Graphic design Branding & style guides Healthcare Communications Project management
Skills
communication strategies graphic design communication marketing brand strategy social media content branding social media web development research
Project scope
What is the main goal for this project?

The objective of this project is to support the development of a new branding guide for the Racialized Students In Healthcare website and social media posts. Our aim is to effectively communicate the work our organization does and increase engagement on social media; Facebook, Instagram and LinkedIn as well as increase traffic to our website.

We would like to collaborate with students interested in graphic design, branding and website development. The finalized version of this guide will be used to support the content that we post on social media particularly when we launch our health comic book next year.

Supporting the development of this branding guide includes:

  • Conducting background research on branding and communication strategies other health organizations and business use
  • Create social media content samples and wording for the branding toolkit
  • Provide recommendations for changes to the Racialized Students In Healthcare website.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should submit a draft guide that demonstrates:

  • Strong ability to discuss and develop branding strategies for the organization
  • Strong research skills in branding, marketing and communication styles
  • Recommended next steps for our organization

About the company

The Racialized Students is a registered non-profit organization. We launched in 2020 during the onset of the pandemic. We were founded to be a resource for Black and racialized students to partake in meaningful research training and networking opportunities that help them advance throughout their academic journey and career journey.

We achieve this through the provision of mentorship, research, and employment training opportunities.

Our mission is to increase the representation of Black people across interdisciplinary Health sectors and increase the rate of employment among Black youth through career advancement training.

We envision a safer and inclusive Toronto where all Torontonians particularly Black and racialized communities can access services and employment free from racism and discrimination.