Wouessi Inc. aims to enhance its online presence by implementing targeted SEO strategies to improve website performance and boost organic traffic. The project focuses on analyzing the current website structure, content, and keyword usage to identify areas for improvement. Learners will apply their classroom knowledge of SEO principles to develop and implement strategies that enhance search engine rankings. The project involves conducting keyword research, optimizing on-page elements, and improving site speed and mobile responsiveness. By the end of the project, Wouessi Inc. expects measurable improvements in search engine rankings and increased organic traffic, providing learners with practical experience in digital marketing and SEO.

The project deliverables include a comprehensive SEO audit report detailing current website performance and areas for improvement. Learners will also provide a list of targeted keywords and an optimized content strategy. Additionally, a final report will outline the implemented changes and their impact on search engine rankings and organic traffic. The project will culminate in a presentation summarizing the findings and recommendations for ongoing SEO efforts.