About the Company:

Linda Meinhardt established Meinhardt Fine Foods in the South Granville
community in 1996, quickly earning recognition for culinary excellence as
Western Canada’s first gourmet grocery store of its kind in Western Canada
Buy-Low Food LP, owned by the Jim Pattison Group, purchased Meinhardt in
September 2012. You can “feed your curiosity” today at our South Granville
store or stop by our second location, which opened in September, 2015 in
the heart of downtown Vancouver at Pacific Centre. Two new Meinhardt
stores are slated to open, Meinhardt Ambleside, West Vancouver summer of
2017 and Meinhardt Burrard Place 2018.

Project Overview:

We recently completed a Digital Marketing Strategy with BCIT students and
are looking to execute on this. Specifically, we are in the midst of
launching a Meinhardt app for our Fresh Product Categories & Gift Box
Delivery Service and would like to work with a student group to help with
ideas and execution.

Project Deliverables 

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare detailed plan for completion of the project.

Phase 2  – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome Report and Presentation: Students will submit detailed report on the outcomes of the project. Teams will also present this in the last class. Organization representative(s) are invited to attend these presentations.