The aim of this project is to enhance and solidify our brand identity. Although we have an existing logo and color scheme, our goal is to refine these elements and create a comprehensive branding package that includes fonts, logo redesign, and other essential branding materials.

Project Objectives

1. Logo Redesign: Refine the current logo to improve its design, ensuring it aligns with our brand values and vision.

2. Typography: Select appropriate fonts that complement our logo and color scheme, ensuring readability and consistency across all brand materials.

3. Brand Guidelines: Develop a set of brand guidelines that outline the proper use of the logo, colors, fonts, and other branding elements.

4. Brand Assets: Create a comprehensive set of branding assets including business cards, letterheads, email signatures, and social media templates.

Deliverables

1. Logo Redesign:

  - Redesigned logo in various formats (vector, PNG, JPEG).

  - Monochrome and colored versions of the logo.

  - Logo usage guidelines.

2. Typography:

  - Selection of primary and secondary fonts.

  - Typography usage guidelines.

3. Brand Guidelines Document:

  - Comprehensive document outlining the use of the logo, color palette, typography, and other branding elements.

  - Guidelines for creating consistent marketing materials.

4. Brand Assets:

  - Business card design.

  - Letterhead design.

  - Email signature template.

  - Social media post templates (for platforms like Facebook, Twitter, LinkedIn, Instagram).

  - Presentation template (PowerPoint or Google Slides).

Project Phases

1. Research and Analysis:

  - Review current logo and brand materials.

  - Conduct a competitive analysis of similar brands.

  - Gather feedback from stakeholders about the current logo and brand identity.

2. Concept Development:

  - Brainstorm and sketch initial logo redesign concepts.

  - Explore font options and combinations.

  - Develop a mood board to visualize the new brand direction.

3. Design and Refinement:

  - Create digital versions of the selected logo concepts.

  - Test and refine font choices.

  - Present initial concepts to stakeholders for feedback.

  - Iterate and refine designs based on feedback.

4. Finalization:

  - Finalize the logo design.

  - Compile selected fonts and create typography guidelines.

  - Develop the brand guidelines document.

  - Design brand assets and ensure they align with the new brand identity.

5. Delivery:

  - Present the final logo, fonts, and brand guidelines to stakeholders.

  - Deliver all branding assets in their respective formats.

Timeline

1. Week 1: Research and Analysis

2. Week 2: Concept Development

3. Week 3-4: Design and Refinement

4. Week 5: Finalization

5. Week 6: Delivery and Presentation

Phases and Tasks

1. Research and Analysis (Week 1)

• Review current brand materials.
• Conduct competitive analysis.
• Collect stakeholder feedback.

1. Concept Development (Week 2)

• Brainstorm and sketch initial logo concepts.
• Research and shortlist fonts.
• Create a mood board.

1. Design and Refinement (Weeks 3-4)

• Convert logo sketches to digital formats.
• Test and select fonts.
• Present concepts to stakeholders and refine based on feedback.

1. Finalization (Week 5)

• Create the brand guidelines document.
• Design business cards, letterheads, email signatures, and social media templates.

1. Delivery and Presentation (Week 6)

• Present final deliverables to stakeholders.
• Compile and deliver all branding assets and guidelines.

Roles

1. Graphic Designers: Logo redesign and brand asset creation.
2. Typographers: Font research and typography guidelines.
3. Content Writer: Create brand guidelines document.
4. Project Manager: Oversee project, ensure deadlines, facilitate communication.

Continuous Tasks

• Weekly check-ins and progress updates.
• Maintain detailed documentation of all work and feedback.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise