Brightside Fabric Co. is seeking to enhance its online presence and brand recognition through a well-crafted social media campaign strategy. The goal of this project is to create a comprehensive plan that leverages various social media platforms to increase engagement, drive traffic to the company's website, and ultimately boost sales. The project will involve researching current market trends, analyzing competitor strategies, and identifying the target audience. Learners will apply their classroom knowledge of digital marketing, social media analytics, and branding principles to develop a cohesive and effective strategy. The project will also include suggestions for visual and verbal branding elements that align with the company's values and appeal to its customer base.

The deliverables for this project will include:

- A detailed social media campaign strategy document outlining objectives, target audience, platform selection, content calendar, and key performance indicators (KPIs).

- A branding guideline document with suggestions for visual elements (e.g., logo, color scheme, typography) and verbal elements (e.g., tone of voice, messaging).

- A presentation summarizing the strategy and branding suggestions, to be delivered to Brightside Fabric Co.'s management team.

We are open to providing anything that students need to complete the project, including staff time, access to tools and data as required.