Our organization is able to offer a virtual internship opportunity for 5 or more marketing students or 5 teams.

The primary focus for the student will be:

• Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
  

Our goal at the end of this experience is:

• Branding - For the student(s) to help us improve our brand's presence and capture greater market share.
• Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
• Product Recommendations- Create a list of recommendations and features that could be implemented in our app.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messages, Company Slack

Primary contact: Roberto Baldizon

Secondary contact: Dora Baldizon

I will guide students on expectations for such a project and then review their work so they can gain feedback on the industry and broaden their horizons.