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May 2024 - Blog Content Writer For Jewelry and Athleisurewear Brand

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E's Element
E's Element
Mississauga, Ontario, Canada
Emmanuela Okon
Emmanuela Okon
Founder of E's Element and Style Blogger at StylebyEmmanuela
(46)
4
Preferred learners
  • Canada
  • Academic experience or paid work
Categories
Marketing Market research Lead generation Search engine optimization Creative writing Copy writing
Skills
target audience blogs creative writing technical acumen editing research search engine optimization
Project scope
What is the main goal for this project?

E’s Element is looking for talented students to generate engaging, original content for our website (For peak seasons like Black Friday, Cyber Monday, Christmas, Boxing Day etc). The student will research topics and develop interesting posts that will appeal to our target audience and promote the blog using social media, direct email, and other methods to alert and expand our readership. You should be a skilled, tech-savvy writer who can create appealing, insightful posts that will reach and grow our audience organically.

Are you looking to enhance your creative writing skills in a fashion e-commerce environment? Then this project is for you! :)

Here is our fashion blog to get a feel of the brand: https://ellaelement.shop/blogs/campaigns

What tasks will learners need to complete to achieve the project goal?

We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:

  • Generating, researching, and pitching ideas for E’s Element’s fashion blog
  • Writing, editing, publishing, and promoting content.
  • Optimizing our current blog to display featured snippets to help us rank higher than our competitors on Google.
  • Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers.
  • Advocating and educating others about interests, products, or services.
  • Maximizing site traffic by utilizing Search Engine Optimization keywords.
  • Inviting other bloggers, experts, or other notable guests to contribute content to our e-commerce website.
  • Monitoring responses to posts via the website, social media, or other platforms to better understand the audience.
How will you support learners in completing the project?

Students will work closely with the CEO (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.

Additional resources like market research reports and additional documents will be provided to the student to further their knowledge about the brand and its target audience.

About the company

As a result of Emmanuela Okon’s multifaceted nature and drive to run her own product line, the idea of creating E's Element began in July 2020 and officially launched January 3rd, 2021.

What started as a simple or rather conceptual idea has transformed into high-quality products sold across the world. Before she created this jewelry collection, she spent some time figuring out how to approach athleisurewear and how to pair it with unique jewelry pieces.

She strived to create something that was modern and classy in nature but also contained enough flair to complement their chic accessories. In developing E’s Element, she realized that many people were not wearing the items because it was hard to incorporate them into their everyday lives. That’s why she tested different fabrics before settling on a few key materials for each piece of jewelry. In doing so, she was able to create items that perfectly matched their athleisurewear without compromising comfort or style.