Customer Engagement Emails

Closed
Harmonyascendinitiative
Mississauga, Ontario, Canada
HA
Owner
(42)
4
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Digital marketing Marketing strategy
Skills
target market customer engagement marketing email marketing
Project scope
What is the main goal for this project?

Our company advertises thousands of products online. We hope to revamp our email marketing to increase engagement with our existing customers.

We would like to collaborate with students to create new email campaigns.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Recommending new email campaigns and drafting emails.
  • Considering the subject line, clarity, tone, and length of our emails.
  • Recommending a frequency for our marketing emails.

Bonus steps in the process would also include:

  • Recommending email marketing tools.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Recommendation of new email campaigns
  • Consideration of marketing email elements
  • Recommendation for our emailing frequency

Bonus steps would include:

  • Recommending email marketing tools

Final deliverables should include

  • A final report.
  • A presentation.
About the company

Every year in Canada, countless individuals, both workers and volunteers, selflessly dedicate themselves to creating positive change, making sacrifices without seeking any personal rewards. At HarmonyAscendInitiative, we affectionately refer to these individuals as Unsung Heroes and believe it's high time to celebrate and acknowledge their contributions!