Digital Marketing Strategy
Project scope
Categories
Marketing strategy Marketing analyticsSkills
marketing strategies report writing marketing analysis data visualization marketing business to business digital marketing researchto conduct research on your competitors and identify how they are acquiring clients. The primary objective is to determine how your company can attract more B2B clients.
The students will be tasked with analyzing your competitors' marketing strategies and identifying the most effective approaches for acquiring B2B clients. They will also provide recommendations on how your company can improve its marketing strategy to attract more B2B clients.
- By working with the students, your company will receive valuable insights and recommendations on how to develop a successful marketing strategy that will help attract more B2B clients.
To achieve the project goal of researching how your competitors are acquiring clients and identifying how your company can attract more B2B clients, the learners will need to complete the following tasks:
- Conduct research on your company's competitors and analyze their marketing strategies.
- Identify the most effective approaches for acquiring B2B clients based on the research conducted.
- Provide recommendations on how your company can improve its marketing strategy to attract more B2B clients.
- Prepare a report summarizing the research findings and recommendations.
- Create a presentation to share the research findings and recommendations with your company's stakeholders.
- The learners will need to use their skills in marketing analysis, research, and strategy development to complete these tasks successfully. They will also need to be proficient in data visualization and report writing to effectively communicate their findings and recommendations to your company's stakeholders.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Medical device and pharmaceutical company since 2017, our business is primarily B2B