Social Media Marketing Campaign

Closed
Inasbay Inc.
Laval, Québec, Canada
Hocine Sahnoun
CEO
(4)
4
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Social media marketing
Skills
social media campaigns social media content social media management social media marketing
Details

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.

We would like to work with students to design a new social media marketing campaign for our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, social media campaign goals and target market.
  • Identifying social media channels and strategies suitable for our company.
  • Planning types of campaign content to create for each channel.
  • Identifying metrics to monitor throughout the campaign.
  • Creating a social media content calendar that outlines important steps in the campaign.

Bonus steps in the process would also include:

  • Recommending social media management tools to schedule our content.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of our company’s products and goals
  • Identification of suitable social media channels and strategies
  • Identification of types of campaign content to create
  • Identification of metrics to monitor the campaign’s success
  • Creation of a social media content calendar to organize the campaign

Bonus steps would include:

  • Recommending social media management tools

Final deliverables should include

  • A final report with a social media content calendar.
  • A 10-minute presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and social media marketing
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Zero hunger

About the company

Company
Laval, Québec, Canada
2 - 10 employees
Food & beverage, Marketing & advertising, Retail, Sales, Technology

Launched in end of october 2022, inasbay is Canada’s first B2B & B2C Managed Marketplace that connects buyers and sellers online and offers a trusted and safe online shopping environment. Inasbay is a quality product marketplace. Our customer-centric approach provides the best online shopping experience to our customers – starting with the best selection, great technology, flexible fulfillment integration and ending with the best customer service you have ever experienced. Inasbay was built as a platform for global wholesale.