In today's world, most of our communication with potential clients or existing ones is done by email, social media or some form of online activity. Ensuring the content speaks to our brand, is relevant & the right length is key.

Ultimately, we want to not only grow our business but also build engagement with our online channels. Having an effective content marketing strategy would be highly beneficial to our success.

Students should be prepared to:

• Develop an audience building strategy for our online channels
• Provide social media marketing content ideas that engage & build our audience
• Recommend ideas/concepts on how we can amplify our brand, social media posts, etc.
• Build an editorial calendar for us
• Refresh our existing marketing plans to better meet our goals
• Present their findings in a way that we can understand & implement them