Decoration Beatrice - Flordeco Restigouche is seeking to enhance its digital presence to better reach and engage with its target audience. The company recognizes the importance of a strong online presence in today's market and aims to leverage digital marketing strategies to boost brand awareness and sales. The project involves analyzing current digital marketing efforts, identifying areas for improvement, and proposing actionable strategies. Learners will apply their knowledge of digital marketing, social media, and analytics to develop a comprehensive plan that aligns with the company's goals. The project will focus on optimizing existing platforms and exploring new digital channels to increase customer engagement and drive business growth.

The project deliverables will include a detailed digital marketing strategy report outlining recommended improvements and new initiatives. This report should cover areas such as social media optimization, content marketing, and search engine optimization (SEO). Additionally, learners will create a presentation summarizing their findings and proposed strategies, which will be delivered to the company's management team. The deliverables will provide Decoration Beatrice - Flordeco Restigouche with a clear roadmap to enhance its digital marketing efforts.