SEO, Keyword Research, and Content Creation

Closed
Lyfezen
Vancouver, British Columbia, Canada
MT
Meric Taze He / Him
(9)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Market research Search engine optimization
Skills
gap analysis web traffic content creation organic search content strategy keyword research search engine optimization
Project scope
What is the main goal for this project?

The goal of this project is to enhance our online visibility and organic search performance through strategic SEO, targeted keyword research, and the creation of high-quality, user-focused content. By implementing these initiatives, we aim to increase website traffic, improve search engine rankings, and elevate the overall online presence of our brand.


This project is split into multiple and this one is specifically for SEO analysis. It should provide keywords and content creation strategy which will be used by another project.


What tasks will learners need to complete to achieve the project goal?

Activities:

Keyword Research and Strategy:

  • Perform comprehensive keyword research to identify relevant and high-impact keywords.
  • Prioritize keywords for targeted content creation.

Competitor Analysis:

  • Analyze competitors' SEO strategies to identify gaps and opportunities.
  • Develop insights for differentiating our brand in search engine results.
  • Formulate strategies to outrank competitors for key industry terms.

Content Gap Analysis:

  • Evaluate existing content and identify gaps in coverage.
  • Develop a content strategy to address gaps and meet user intent.


Deliverables:

Students should upload a final document with the following content in it:


Keyword Research and Strategy:

  • Comprehensive list of relevant and high-impact keywords.
  • Data on search volume, competition, and relevance for each keyword.
  • Guidelines on how to incorporate keywords into different types of content.
  • A list of content topics needs to be created for each keyword

Competitor Analysis:

  • Detailed insights into competitors' SEO strategies and tactics.
  • Formulated strategies to outrank competitors for key industry terms.

Content Gap Analysis:

  • List of content topics to be created or optimized.
  • Assessment of existing content and identification of coverage gaps.
  • Detailed plan to address content gaps and improve overall coverage.



About the company

Lyfezen offers various AI tools for individuals and businesses.

JobHunnt.com is a cutting-edge employment solution tool dedicated to revolutionizing the job search experience. At JobHunnt, we leverage advanced technologies, including AI-driven tools and innovative software, to empower job seekers in their quest for meaningful employment. Our platform offers a suite of features such as AI resume and cover letter builders, interview preparation, and application form assistance, ensuring users present their best selves to prospective employers

ContentOwl.ai, our recent addition to our products, is a pioneering company at the intersection of artificial intelligence and content creation. Our mission is to revolutionize the way individuals and businesses approach content development. With ContentOwl.ai, we empower users to effortlessly generate high-quality written content, including blog posts and articles, through the innovative use of AI technology. We eliminate the barriers to creativity by offering a platform where users can generate long-form content, receive topic suggestions, generate images, and optimize their material for SEO.

We have other tools to be launched soon.