Schulich Digital Marketing Industry Project 4560
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Project scope
Categories
Leadership Marketing strategy Organizational structureSkills
competitive analysis sales & marketing business servicesOur founding team is most interested in seeing an actionable digital marketing strategy for our new Cubes product. Focus on key messaging & digital assets to drive user acquisitions in a specific channel.
Students will submit a 3-page executive summary and accompanying documents on the research and analytical work that has been performed. Students will also hold a 7-minute presentation on their findings with a 10-15 minute Q&A period. As an industry partner, you should expect details on how a digital marketing strategy can help your new product launch, brand repositioning, etc.
About the company
Cubes is a visual way to quickly find all your content think of it as a digital valet who organizes your world. We make it a breeze to see attachments, photos, videos, documents and links from all of your email and cloud-based services. Your content beautifully displayed, instantly viewable and easily shared.
Cubes saves you time. No more juggling between different services or scrolling through dull lists. With everything in one place you can quickly discover content by type, people, topic or service.
With billions of connected mobile users relying on multiple cloud services every day, an easy to use visual interface is necessary to keep up with our rapidly growing digital content.