Project Goal

Play Forever aims to initiate a marketing campaign to further their brand's reach and engagement. The company believes in harnessing the potential of students, given their unique insights and fresh perspectives. The main objective is to understand the target audience more proficiently and select the most effective channels of promotion.

The principal goal is to develop a marketing strategy through understanding the target audience and determining the most effective promotional medium.

• Conduct a comprehensive web audit using Google Analytics data.
• Evaluate the company's website, focusing on navigation structure, page layout, content, and SEO.
• Design a two-week digital ad campaign, including channel selection, budget allocation, keyword/target audience selection, bidding strategy, and ad design.

• Providing access to Google Analytics and digital ad accounts.
• Allocating a budget between $500 and $650 for the ad campaign.
• Offering necessary ad content resources, such as text, photos, and videos.
• Mohammad-Ali Abidi, the project manager, will be available for guidance, feedback, and queries throughout the project.