Fundraising and Outreach Strategy Development

Project scope
Categories
Communications Digital marketing Community engagement FundraisingSkills
communication strategies communication design social media strategy campaign management fundraising social mediaDevelop a targeted fundraising and outreach strategy to engage partners and donors effectively. This project will leverage enhanced data capabilities to create personalized communication, design impactful fundraising campaigns, utilize survey insights for donor engagement, and integrate social media and website tools, ensuring sustainable growth and mission-driven collaboration opportunities.
Targeted Communication Strategy:
- Design email and outreach templates to effectively engage different groups (e.g., faith-based organizations, community partners, individual donors).
- Develop a system for personalized messaging based on group segmentation in the database.
Survey-Driven Insights:
- Use survey results to identify highly engaged supporters and tailor communication strategies for increased donor conversion rates.
Fundraising Campaign Development:
- Create specific campaigns to solicit donations, leveraging improved database targeting capabilities.
- Incorporate social media strategies and website integration for broader outreach.
Metrics and Reporting:
- Establish metrics to measure campaign success (e.g., donation rates, response rates, new donor acquisition).
- Provide recommendations for future fundraising efforts based on initial campaign results.
Volunteer-Friendly Processes:
- Simplify campaign management and reporting processes to ensure they are accessible to volunteers with varying skill levels.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
The Interfaith Assembly on Homelessness and Housing is a New York City-based nonprofit organization dedicated to addressing homelessness and housing insecurity. For over 40 years, we have empowered individuals through direct assistance, advocacy, and collaboration with a diverse network of faith-based groups, social justice organizations, nonprofits, government allies, and community members. By focusing on affordable housing solutions and holistic support, we work to uplift those experiencing homelessness and those at risk, fostering dignity, stability, and hope.