Digital Marketing Content Project
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create valuable content for a digital marketing sales funnel for Toast - a collective for women in tech. This will involve developing email marketing workflows specific to certain segments of the target B2C audience to drive sales and conversions.
- What tasks will learners need to complete to achieve the project goal?
-
- Researching the target audience and identifying specific segments for email marketing workflows.
- Creating engaging and persuasive content for the email marketing campaigns.
- Developing automated email sequences tailored to the different segments of the audience.
- Implementing tracking and analytics to measure the performance of the email marketing workflows.
- Optimizing the email marketing content and workflows based on performance data.
- What is the main goal for this project?
-
The main goal for the project is to create valuable content for a digital marketing sales funnel for Toast - a collective for women in tech. This will involve developing email marketing workflows specific to certain segments of the target B2C audience to drive sales and conversions.
- What tasks will learners need to complete to achieve the project goal?
-
- Researching the target audience and identifying specific segments for email marketing workflows.
- Creating engaging and persuasive content for the email marketing campaigns.
- Developing automated email sequences tailored to the different segments of the audience.
- Implementing tracking and analytics to measure the performance of the email marketing workflows.
- Optimizing the email marketing content and workflows based on performance data.
Supported causes
About the company
- https://trytoast.ca
- 2 - 10 employees
- Human resources & recruitment, Technology
Toast is a membership-based collective thatβs flipping the hiring dynamic for women in tech. We connect women to roles we believe in, at companies we trust. We set up our members so theyβre getting exactly what they deserve: more money, more flexibility, less bullsh*t.
Portals
