Digital Marketing Strategy
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Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
target market digital marketing social media researchWe want students to apply their knowledge in digital marketing and help us develop a digital marketing campaign and a strategic digital marketing plan to engage our target market. We would like to know how we can maximize different channels and what will work best for us.
The main questions we would like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Final deliverables can be in the form of a report and/or presentation including a digital marketing plan with research, analysis, insights and recommendations.
Students will work closely with the founder and CEO who is supervising and available for questions. This will also include regular meetings where feedback will be provided to the work in progress.
About the company
Contractor Connect is a construction software development startup with mission to digitally transform construction contractor engagement for greater efficiency and to promote a culture of partnership.
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