Arts & Culture in Canada, the US and Globally
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry locally, nationally and of course globally.
The research will include:
- Target market research
- Industry size and market potential
- Competitive landscape
- Strategic positioning of our brand
- Economic sector research
A New DAEI is owned by a Black woman (she/her) and would like to see how the overall market houses the cultural dance sector, specifically Black arts such as African, Caribbean and various street styles. We must also determine, in comparison to our US counterparts, what the revenue sectors look like for our academy.
- What tasks will learners need to complete to achieve the project goal?
-
We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services.
A New DAEI is looking for students who can
- Gather data on geographical demographics related to our business (ex. census of population locally, nationally and if this translates to number or participants in arts). Local, national and global data required
- Dance studio share in the sectors of wellness, health economies
- Revenues pertaining to for-profit and not-for-profit dance studios/academies/organizations
- Data related to dance and dance arts in Canada vs the US.
- Data on Black arts in Canada would be helpful (ex. Market share, Fiscal year Revenues in comparison to competitors)
- What is the main goal for this project?
-
We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry locally, nationally and of course globally.
The research will include:
- Target market research
- Industry size and market potential
- Competitive landscape
- Strategic positioning of our brand
- Economic sector research
A New DAEI is owned by a Black woman (she/her) and would like to see how the overall market houses the cultural dance sector, specifically Black arts such as African, Caribbean and various street styles. We must also determine, in comparison to our US counterparts, what the revenue sectors look like for our academy.
- What tasks will learners need to complete to achieve the project goal?
-
We hope to gain a comprehensive understanding of how we can better serve our customers. We would like recommendations on how to improve our positioning, brand, and products and services.
A New DAEI is looking for students who can
- Gather data on geographical demographics related to our business (ex. census of population locally, nationally and if this translates to number or participants in arts). Local, national and global data required
- Dance studio share in the sectors of wellness, health economies
- Revenues pertaining to for-profit and not-for-profit dance studios/academies/organizations
- Data related to dance and dance arts in Canada vs the US.
- Data on Black arts in Canada would be helpful (ex. Market share, Fiscal year Revenues in comparison to competitors)
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
A New DAEI's director or administrator will
- Meet bi-weekly with students virtually to connect on completed and upcoming project items
- Offer guidance on direction of research
- Obtain feedback throughout the process and implement any necessary changes throughout the project
About the company
- https://anewdaei.com
- 2 - 10 employees
- Entertainment, Arts, Hospital, health, wellness & medical, Sports & fitness, Marketing & advertising
A New DAEI is an award-winning community hub catering to youth and adults who want experience in the Dance and Entertainment Industry (DAEI). We begin at age 2 working with individuals up to adulthood in classical, cultural and street forms of movement. Our director is Tré Armstrong, celebrity dancer turned choreographer, actor and producer and she has dedicated her life to mentoring youth positively through the arts. As a Canadian Black artist who has travelled the world for over 20 years working and teaching, many obstacles have been overcome and she is here to help others avoid costly mistakes to have a successful career in dance and the arts both in Canada and globally.
We have various programs available including:
Toddler dance programs
Youth recreational dance programs
Youth competitive dance programs
Adaptive dance and movement therapy for individuals living with special needs and different abilities
Adult exercise programs
Acting programs