The main goal for this project is to create digital content for our fitness facility to be used on Facebook, Instagram, and TikTok. The content should showcase the facility's offerings, engage the target audience, and ultimately drive more memberships and revenue.

1. Research and define the target audience: The students need to identify the target audience of The Essense.
2. Plan the content strategy: Once the target audience is defined, the students can plan the content strategy that aligns with the business objectives of our fitness facility. The strategy can include the types of content, frequency of posting, and the platforms to be used for publishing.
3. Create a content calendar: The students can create a content calendar that outlines the content to be posted on different platforms on specific days. This can help them stay organized and ensure that the content is timely and relevant.
4. Create high-quality visuals and videos: The students can create high-quality visuals and videos that showcase the fitness facility's offerings, such as gym equipment, group fitness classes, personal training sessions, and wellness programs. They can also create videos that demonstrate the exercises and workouts that can be done at The Essense.

The Students will work closely with the social media marketing manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.