Digital Marketing data analysis and audit
Project scope
Categories
Communications Product or service launch Marketing strategy MediaSkills
target market social media digital marketing analytics user experience (ux) search engine optimization business to business business-to-consumer sales data analysisWe are on the search for savvy students to help us disect our digital marketing, and to help us grow and engage our target market of both B2C and B2B customers. We’d like to know how we can maximize different channels and what will work best for us. In addition we would like to have a clearer understanding of what platforms have the strongest ROI for our industry now and moving forward. Lastly, we would like to learn more about how we can improve on our website SEO and the overall user experience.
The main questions we’d like students to help us answer are the following:
- What social media platforms should we focus on and why? This must be supported with analytics.
- What SEO strategies do we need to take advantage of to drive B2B and B2C traffic to our site with the purpose of conversion?
- What can we do to expand on our customer experience on our website?
- How can we acquire new leads and generate sales from the environmentally conscious community?
We will be able to offer supervision by overseeing the progress after initial meetings.
About the company
We are a 100% fashion forward sustainable fashion brand using upcycling as a our primary method of production.