Digital Marketing & Media Challenge
Closed
Collingwood, Ontario, Canada
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
digital marketing marketing strategy competitive analysis strategic consulting marketing and market researchWe have just launched a couple of new tours/experiences that we need to develop a marketing plan & communication strategy for each.
Students should be prepared to:
- Review our competitors, which we will provide names
- Research potential customers as well as our industry
- Suggest ways to reach these potential customers before they get to our area. One of our challenges is that we have to give our partners at least 48 hours notice, so customers can't book last minute.
- Develop a digital media strategy/campaign
- Present their findings in a way that we can understand & implement them
No deliverables exist for this project.
About the company
Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries
Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.