Market Intelligence and Lead Generation Project

Closed
Founder
(2)
3
Project
Academic experience
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Advertising Digital marketing Lead generation Marketing strategy
Skills
lead generation market intelligence innovation scripting
Details

The main goal for the project is to engage with a specific industry audience over the phone and by email in order to gather market intelligence and generate qualified leads for 3eeez Design and Innovation Inc. (3eeez Digital). This will involve several different steps for the learners, including:


- Researching the specific industry audience and understanding their needs and pain points.


- Developing a script for phone calls and email outreach to effectively engage with the audience.


- Gathering market intelligence through conversations and interactions with the audience.


- Identifying and qualifying leads based on the gathered market intelligence.


Deliverables


By the end of the project, learners should complete the following tasks:


- A comprehensive report on the specific industry audience, including their needs, pain points, and preferences.


- A script for phone calls and email outreach tailored to effectively engage with the audience.


- A database of qualified leads generated through the engagement and market intelligence gathering process.



Final deliverables:


- A presentation summarizing the key findings from the market intelligence and the qualified leads generated.


- A detailed plan for further engagement and follow-up with the qualified leads.


Mentorship

Learners will get up to 1 hour face time (each week of the internship) with the Founder to brainstorm ideas, ask questions, and learn from the interactions.

About the company

Company
Shelburne, Ontario, Canada
2 - 10 employees
Marketing & advertising

Our name is pronounced as 'three ease'. We are a young full-service digital marketing agency and our goal is pretty simple: to help small and medium businesses succeed and generate more profits every year! We'd like to achieve this goal with integrity, mutual trust, and sound morals. This means that we never compromise on our ethical marketing philosophy and we always honour our commitments to our clients.

In general, we offer the following services:
1. Website Design and Development
2. Branding, Logos, and Corporate Identity
3. Paid Online Advertising (PPC)
4. Content Creation and Copywriting
5. Search Engine Optimization (SEO)
6. Social Media Management
7. Marketing Strategy and Consulting