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LevelUP: Digital Marketing / PR / Content Creation (2/3)

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CCIA Solutions Inc.
CCIA Solutions Inc.
Calgary, Alberta, Canada
Clair Kim
Clair Kim
Founder / CEO
(111)
6
Project
Academic experience
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Operations Public relations Market expansion Social media marketing
Skills
content creation slack (software) brand awareness media relations media pitch public relations campaigns tiktok digital marketing public relations social media
Details

This opportunity is only available for students that are a part of the LevelUP program.


OBJECTIVE: As a part of our brand awareness initiative, we’re looking for a student to provide assistance in execution of our digital marketing / content creation campaign.


Deliverables

POSSIBLE PROJECT ACTIVITIES INCLUDE:

  • Creating content articles, social media posts, photos, tiktok videos
  • Research and pitch the possible media outlets, conferences, awards that aligns with the company’s public relations goals
  • Assist in creation of new PR campaigns and strategies (in this case, it'll be in a form of a "press tour")
  • Maintaining and updating our media clippings database and our media pitch tracker
  • Assist in logistics / preparation of press tour events

FINAL PROJECT DELIVERABLES:

  • One-page breakdown of a press tour campaign
  • At least 24 pitches sent out to appropriate media outlets
  • Pitch templates transcribed

OTHER DUTIES THAT THE STUDENT MAY COMPLETE:

  • Follow-up with media outlets as needed
  • Assist with preparation of media interviews

TECH TOOLS FOR COMMUNICATIONS:

  • Slack messenger
  • Google workspace (drive, docs)
  • Company’s virtual HQ (Gather Town)

TO SUCCEED AT THIS PROJECT, THE STUDENT WOULD NEED:

  • A great eye for trends (pop culture, workplaces etc)
  • An ability to learn quickly
  • Strongly preferred if you have a previous experience or training with media relations / PR
  • Strong interest in media relations / PR
  • Great writing skills


Mentorship

Slack messenger

1:1 check-in's (weekly basis, about an hour long)

Working in virtual HQ together in case there are ad-hoc questions, on-the-spot brainstorming / tutorials etc

Training sessions (as needed)

Optional development workshops

About the company

Company
https://clairlycreative.com
Calgary, Alberta, Canada
2 - 10 employees
Business & management
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business

Imagine a sports league. Each team has its own unique style, brand, and way of doing things. But the league (the holding company) is in charge of organizing everything and making sure the teams have what they need to succeed—whether it’s resources, promotion, setting the rules, or scheduling. That's the model we operate under at CCIA Solutions Inc.

At CCIA Solutions Inc, we follow a holding company model, where we incubate, advise, and consult for various hyper-growth startup brands across various industries including management consulting, entertainment, software development. etc. Much like a sports league managing various teams, we do the same with our brands.