Mears Law Professional Corporation aims to enhance its online presence and client engagement through a well-structured content marketing strategy. The project involves developing a comprehensive plan that aligns with the firm's objectives and target audience. The goal is to create a strategy that effectively communicates Mears Law's expertise and services, while also increasing brand awareness and client acquisition. Learners will analyze current market trends, evaluate Mears Law's existing content, and identify opportunities for improvement. The project will require the application of marketing principles and digital tools learned in the classroom to craft a strategy that is both innovative and practical. Key tasks include conducting a SWOT analysis, defining target personas, and outlining a content calendar.

The project deliverables will include a detailed content marketing strategy document that outlines the proposed approach for Mears Law. This document should include a SWOT analysis, target audience personas, and a content calendar for the next six months. Additionally, learners will present a summary of their strategy to Mears Law's management team, highlighting key recommendations and expected outcomes. The deliverables should demonstrate a clear understanding of content marketing principles and their application to the legal industry.