The main goal for the project is to conduct a comprehensive analysis of Places in PEC's internal and external environment, including SWOT analysis, competitive review, pricing analysis, and economic development analysis. Additionally, the project aims to analyze the local community hotel and short-term rental market, RAC rates, resort competition, and market analysis to identify successful rental properties and economic development opportunities.

This will involve several different steps for the students, including:

- Gathering data and information from internal and external sources related to the company's operations, market, and economic environment.

- Conducting a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Also, to include, Porter's 5 forces analysis for Places in PEC.

- Analyzing the competitive landscape and pricing strategies of similar businesses in the market.

- Assessing the local community hotel and short-term rental market, RAC rates, and resort competition.

- Identifying successful rental properties within the company's portfolio and conducting economic development analysis.

By the end of the project, students should complete the following list of activities:

- A comprehensive report on the internal and external analysis of Places in PEC, including SWOT analysis, competitive review, pricing analysis, and economic development analysis.

- An in-depth analysis of the local community hotel and short-term rental market, RAC rates, resort competition, and market analysis.

- Identification of successful rental properties and economic development opportunities for the company.

Final deliverables:

- A detailed report with findings and recommendations for Places in PEC's business strategies and market positioning.

- Presentation of the analysis and recommendations to the company's management team.

The students will be supported by the Business Development Manager, our Customer Services Manager, and two owners. We will be meeting multiple times during the week to ensure a smooth transition. We also currently have full-time student internships during the summer, so we are very familiar with student projects. Each student has direct contact with the owners by cell phone to ensure they can handle the Riipen project.