Market Research - Near Patient Gene Therapy with Point-of-Care Diagnostics
Project scope
Categories
Communications Market research Marketing strategySkills
target market market potential product management strategic positioning product roadmaps key opinion leader development secondary market french language market research biotechnologyWe want to better understand the current issues faced by the gene therapy industry. Based on that, we would like to define our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.
The research will include:
- Define Porblem Statement
- Define USPs
- Target market research
- Industry size and market potential
- Competitive landscape
- Strategic positioning of our brand
KEY PROJECT ACTIVITIES:
- Research and refine prorblem statement through primary and secondary market research activities (surveys, interview, market reports etc)
- Work with Affinité product manager to define USPs that Affinité’s technology can offer to solve the pain issue
- Research TAM potential
- Analyze competitive landscape
- Give input on strategic positioning of our brand
DEAL ROLES/RESPONSIBILITIES:*
Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.
- Market research specialist (with a focus on biotech and life science a big plus) – define and approach the type of key opinion leaders we can approach, and summarize relevant online/offline data and information
- Business plan strategist – combine data from market research, Affinité technology offering and resource requirement to form a coherent business and product roadmap to enter into this PoC market with an ROI analysis
FINAL PROJECT DELIVERABLES:
- Summary report of market potential and entry strategy for gene therapy PoC diagnostics
- A short 10-slide pitch deck on how Affinité can fulfill a defined pain point in this area
N WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED. English, French or both? *
English
TIME COMMITMENT PER STUDENT: [please indicate either 30 hours, 50 hours, or 70 hours:*
At least 50 hours preferred as we think there will be quite a bit of work in research and interaction with us
WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? (2 to 5 students)* Please note, we cannot guarantee this number of students for your project, but we will do our best to accommodate this request *
2
About the company
Affinité Instruments is a MedTech startup offering innovative biosensing solutions for life science applications. We have successfully developed and commercialized an innovative label-free sensing instrumentation to accelerate early biologic discovery. Affinité's proprietary SPR optical detection platform brings speed and simplification to immunoassay development compared to traditional methods, particularly in the field of virology and infectious disease (e.g. the proven use of the platform in Covid-19 serology and viral detection). The same modular platform can help to simplify and better integrate quality control screening in
continuous bio-production workflow (e.g. antibodies and protein engineering) within pharma and biologics manufacturing. Our vision is to bring near-patient point-of-care diagnostics in the area of therapeutic drug monitoring (TDM) in cancer treatment and gene therapy.
Portals
