SEO and Social Media Strategy
Project scope
Categories
Communications Social media marketingSkills
canva (software) keyword research google business profile blogs social media strategy social media content search engine optimization social media social media marketing salesOur team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for blogs and social media channels
- Working with tools and programs such as Canva, Camtasia and Google My Business.
We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:
- Being the top-ranked result for the keywords that people are searching related to Mental Wellness, Coping Strategies, Men's mental health, achieving sales targets, improving communication skills.
- Increase the number of followers and engagement on social media channels.
- Increasing the number of monthly leads to the organization via social media and the website.
Students will work closely with the owner of the company who can provide details about existing marketing strategies and is available for questions.
This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
Through my company, Engage Coaching Group, I am able to bring my passion to others. I am a best selling Author, a Mental Wellness Coach, and a Facilitator. I have over fifteen years of combined business development experience in the financial services and technology industries. I am a Certified Life Coach through the Certified Coaches Federation. I have a diploma in Transpersonal Counselling Psychology from Clearmind International Institute, and my Bachelor of Business Administration is from Simon Fraser University(major in Human Resource Management). Our mission is to help and support the mental wellness of 1 million sales and services professionals by 2026.