Lead Generation for Market Expansion

Closed
SalesForce Search
Toronto, Ontario, Canada
Rhys Metler
Partner, Sales Recruitment Practice Lead
(1)
3
Project
Academic experience
50 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Lead generation Market expansion
Skills
sales prospecting venture capital lead generation internet research private equity search engine optimization sales software as a service (saas) salesforce
Details

SalesForce Search is in GROWTH MODE and ready to take our business to the next level!

We have become very successful recruiting Salespeople and Sales Leaders for Private Equity funded SaaS/Tech companies across North America and we want to scale this customer segment in a big way!

The Challenge

Our current Lead Generation strategy is passive and relies heavily on referrals and SEO. This strategy has been successful but has limited our growth potential.

The Solution

Create an outbound Lead Generation strategy that actively targets qualified prospects (Private Equity/Venture Capital funded SaaS/Tech companies) across North America.

The Goal of the Project

You will map this entire customer segment and build a proprietary database of qualified leads.

Deliverables

You will conduct online research to identify qualified companies and decision makers.

You will create a proprietary master data set that includes:

1) Company name

2) Name and title of key decision makers (CEO, Head of Sales, Head of Talent, etc.)

3) Email address for each contact

Mentorship

Students will have direct contact and daily/weekly check-in calls with Rhys Metler - Partner, Sales Recruitment Practice Lead.

You will have access to our data collection platforms:

Crunchbase

Crunchbase is the leading provider of Private Equity/Venture Capital prospecting and research solutions. 70 million users—including salespeople, entrepreneurs, investors, and market researchers—use Crunchbase to prospect for new business opportunities.

Hunter.io

Hunter makes it incredibly easy to reach out to Senior Level Decision Makers. Hunter helps sales, recruiters and marketers connect with the relevant people with simple and powerful tools.

LinkedIn

LinkedIn is the world's largest professional network. With more than 850 million members worldwide, LI connects the world's professionals to make them more productive and successful.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Sales, Human resources & recruitment

WE HELP COMPANIES HIRE GREAT SALESPEOPLE!

SalesForce Search specializes in recruiting high-quality Salespeople and Sales Leaders across North America.

From Fortune 500 companies to high-growth SMBs, we have expertise in a wide variety of industries including SaaS/Tech, Financial Services, Industrial, Logistics/Supply Chain, B2B, CPG, Healthcare and more.

Our recruiters have interviewed 100,000+ sales candidates and know how to identify and attract top performers that companies struggle to hire on their own.

We build legendary Sales Teams! How can we help you?