We would like to collaborate with students to develop a marketing plan and materials for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Deployment of marketing content
• Updates to our channels
• Build a social media presence (LinkedIn, Instagram, etc.)

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• Marketing materials
• Marketing plan

Students will connect directly with us for mentorship throughout the project. We will be also be able to provide answers to questions such as:

• Our products and services
• Our marketing strategies
• Social media ideas
• Input on choices, problems or anything else the students might encounter